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House & Leisure, November 2004
Absolut Promotion
Designer Nadya
Glawé 082-687-8062,
nadya@global.co.za
Title of piece Absolut Retro.
About the design ‘I was
inspired by a style that
regularly provides me
with inspiration – classic
mid-century Modern
Scandinavian design. I love
the simple and beautiful lines
of the pieces of that era.
I chose Perspex because
of its properties (clean,
modern-looking and pliable)
and the fact that it was first
used extensively during this
period. The idea of simple,
beautiful shapes that fit over
the Absolut bottle came
to me while I was falling
asleep one night. I decided
to push the idea and create
interchangelable shapes representing
each of the Absolut Vodka
flavours. Classic is (of
course) a classic ’60s shape
(left), the zig-zag Mandarin
profile represents the
wedges of the fruit, the soft
Vanilla fold emulates an ice
cream and the twisted Citron
(which wraps around the
bottle) is inspired by the skin
of a lemon. The colours of
each of the profiles further
emphasise the flavours.’
Location Mink
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